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Product Design - Dirk Kreuter

Editorial/Product Design - Dirk Kreuter

Tasked with creating the layout, cover and associated branded content for Dirk Kreuter’s newest book, Unfaire Digitale Dominanz, I was required to create a XXXX look and feel for the product that helped it stand out from not only his existing brand and previous books, but also to stand out on bookshelves from competitors works.

Inspiration was taken from the internal writing for the cover design, based on the stark black and white of chess, and adding red as a bold accent colour used throughout the book and on the cover.

After creating the internal layout of the 144 page book and cover art, I was also tasked with creating assets for the products landing page, social media, web assets and product mockups.

The previous branding used was in need of a refresh to fit the new brand direction.