Print - Fullers

During my four years at Fullers Group, I worked as the head Graphic Designer for the group. Working closely with the marketing team, as well as liaising with Operations and Management, some of the many projects I worked on was the 2019 refresh of the Fullers destination brochures. These are often the first touch-point for customers experiencing the brand, and therefore these need to provide a quick, accurate representation of what experiences each destination provides.

The refresh included simplifying the information on the cover page to allow more space for the hero photography to shine, as well as reducing the amount of text to be read and simplifying information into easy to read tables - perfect for non-native English speaking visitors. The colour scheme was kept as a tab at the top of the cover for returning customers who know the destination based colour schemes.

One of the more information-heavy projects I completed while at Fullers Group was the legal tender document for rights to continue travelling to Tiritiri Matangi Island. This 56 page document involved document layouts, typesetting, infographics and appendices. Our tender was successful, in part due to the effort we put into this tender document.

A unique piece created while at Fullers was a custom die-cut iPhone shaped awareness brochure for the launch of the MyFerry App. This involved creation of a custom die and concertina folding booklet. It encouraged customers to pick up and learn more about the app, and after this piece was created and distributed across our marketing channels, increased the amount of app downloads threefold.

One of the final campaigns I worked on while at Fullers was the rollout of the Any Excuses campaign. Created to drive sales of tickets to our destinations over the slower shoulder seasons on autumn and spring, it encouraged customers to visit our island destinations for any reason - ‘any excuse will do’. This campaign helped boost visitor numbers by at least 20% in April and May 2019.