Product Packaging - Pascoes Group

During my three years at James Pascoes Group, I worked across all seven brands in the company portfolio but in particular focussed on two brands, homeware brand Stevens, and bookstore Whitcoulls. As well as day-to-day design tasks, a good part of the role was creation of branding and packaging for in-house product ranges for the two brands.

Each in-house product line that was sourced required branded packaging to match the theme and tone of each collection. For example, the Meridian cast iron range needed a pared back, natural look to match the raw cast iron cookware.

As well as packaging, occasionally branding and labels were required to be added to the products directly, as with the Citra scented candle collection that required branding applied to the candle jars as well as the matching branded packaging.