Print - Pascoes Group

During my three years at James Pascoes Group, I worked across all seven brands in the company portfolio - jewellery brands Pascoes, Stewart Dawsons, Goldmark, Prouds and Angus & Coote, homeware brand Stevens, and bookstore Whitcoulls. The varied work included point of sale material for instore displays, web and social media artwork, and advertisements in some of the countries top fashion magazines (like Fashion Quarterly, pictured above).

A major project for the Stevens brand was a complete overhaul of the brand style and tone of voice. As you can see in the brochure update above, the inspiration was to create an aspirational, mature lifestyle brand that customers would connect with.

The main brand I worked with was Stevens, a homeware store. Over three years I helped refine the brand and created in-store Point of Sale artwork that carried the consistent style and tone of voice from the brand refresh.